Sensing growing consumer preferences (and market opportunity) for meaningful and give-back travel experiences, travel operators such as hotels and cruise lines, eager to expand their products, are quickly adding voluntourism to their program offerings. Another sign of voluntourism being mainstreamed.
Holland America just announced its pilot program, Cruise With Purpose(SM), which enable cruise guests to participate in meaningful community volunteer work and scientific data collection on specially designed tours as part of their shore excursions. Beginning with their Alaska cruise this summer (May through September 2009), they will feature volunteer …