Air Canada Partners with Gap Adventures to Offer Adventure Vacations

In a move to offer travel packages to an increasingly popular alternative travel market, a major airline, Air Canada, has partnered with Gap Adventures on a collection of 30 adventure travel packages. The co-branded collection includes 30 authentic travel experiences created exclusively for Air Canada Vacations by Gap Adventures. The style of travel is described […]

2008 Voluntourism Report: Insights on the Volunteer Tourist

With the rising popularity of voluntourism, more research have been undertaken to understand the motivations and interests of voluntourists — leisure travelers who include volunteering in their trips. Armed with greater research, the industry can better assess business practices to serve the traveler and the local communities more effectively. The newly-released industry report, 2008 Voluntourism […]

Survey Reveals 2010 Travelers Preferences

A recent Adventure Travel Trade Association (ATTA) survey of 287 tour operators in 51 countries serving two million customers reported that travelers are showing increased interest in the following: Custom itineraries:  84% (i.e., 84% of operators reported an increased interest) Shorter duration trips:  73% Closer-to-home, shorter haul trips:  55% Activity based adventures:  79% Cultural-interaction adventures:  […]